What is Investing In AI?
We work with businesses interested in progressing the AI agenda within their workforce and beyond.
Research and latest thinking
Events and workshops
A mix of virtual, in-person and hybrid formats, designed for different audiences and levels of engagement.
Resources and consultation
InvestingIN AI supports organisations to move beyond surface-level interest in artificial intelligence and towards credible, business-led action. Through events, campaigns, thought leadership and recognition, we bring together employers, technology leaders, policymakers and practitioners to share best practice, respond to the changing AI landscape, and support adoption that is practical, responsible and sustainable in the UK context.
Building on SPM Group’s reputation for convening senior leaders, curating high-impact conversations and creating influential platforms, InvestingIN AI connects employers, policymakers, technology experts and network groups to drive meaningful, evidence-led progress in a fast-moving and often uncertain environment.
InvestingIN AI is one of the core content areas within the wider InvestingIN framework, sitting alongside Inclusion and Ethnicity. It responds directly to the shifting organisational landscape in the UK, where employers are moving away from broad hype and seeking clear business cases, practical guidance and safe spaces for learning about AI adoption, governance and impact.
What We Do (2026 Delivery Model)
In 2026, InvestingIN AI focuses on:
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Creating credible, relevant AI conversations during a period of rapid technological, economic and regulatory change.
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Supporting organisations to adapt their approach to AI adoption, governance, communications and workforce engagement.
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Providing cross-functional insight, recognising that AI strategy overlaps with inclusion, regulation, skills, wellbeing, risk and long-term organisational transformation.
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Celebrating progress and leadership, while encouraging honesty about where more work is needed.
Events
We deliver a mix of virtual, in-person, and hybrid experiences designed to engage different audiences and levels of involvement.
Our roundtables bring together senior leaders and specialists for focused, outcome-driven discussions, such as AI governance, responsible deployment, workforce readiness, and regulation. Workshops and action groups offer practical, interactive sessions with clear objectives, helping teams turn insight into action.
Conferences and mixers create space for community-building, knowledge-sharing, and cross-sector collaboration across topics and audiences.
Our campaigns are targeted and time-bound, combining storytelling with engagement. These include themes such as responsible AI, future skills, trust, innovation and organisational readiness, delivered across events, digital content, social media, and newsletters.
We also provide practical resources and insights shaped by real organisational needs, aligned with legislation, regulation, and emerging best practice.
Our flagship recognition activity can celebrate impact, credibility, and innovation, positioned as part of a wider transformation journey rather than a standalone initiative.
Why Now
As outlined in the 2026 strategy, organisations are moving from curiosity about AI to questions of implementation, governance and measurable value, while demand is growing for evidence-based, business-aligned approaches that balance innovation with trust and accountability.
InvestingIN AI evolves this focus into a more adaptable, insight-led model fit for 2026 and beyond.
History & Credibility
InvestingIN AI is underpinned by SPM Group’s experience in convening influential conversations, building high-profile platforms and helping organisations engage with fast-moving business and policy agendas. This foundation gives InvestingIN AI a strong basis for bringing together employers, public sector bodies, partners and experts around the opportunities and challenges of artificial intelligence.
This heritage gives InvestingIN AI:
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Strong credibility with business, policy and professional audiences.
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Established relationships with employers, public sector bodies and sponsors.
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Proven experience in delivering large-scale campaigns, events and recognition platforms.
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A trusted reputation for convening conversations, sharing insight and spotlighting leadership.
